Virtual Marketing Executive (VME)

The VME Concept

A marketing executive,
without the overhead.

Hiring a full-time marketing manager costs a club £35k+ a year before pension, holidays and training. Most clubs can't justify that — so marketing falls to the GM, the Pro, or whoever has a spare half hour. It rarely works.

Your VME is a senior marketing executive on the Expand Media team, assigned exclusively to your club. They learn your members, your tone, your goals — then run the entire marketing engine on your behalf. You get a single point of contact, a clear strategy, and measurable results every month.

Dedicated executive assigned to your club

Areas of marketing handled end-to-end

Monthly performance reviews per year

Of the cost of a full-time hire

What Your VME Will Handle

Everything your marketing
function actually needs.

Hover any area to see how your VME takes it off your plate — from content strategy through to monthly board-ready reporting.

Content Creation

Your VME briefs and directs the creative team to produce content tailored to your club — drone, 1-hole matches, member features, society days. They make sure every piece serves a strategic purpose, not just a posting schedule.

Performance Tracking

Reach, engagement, click-throughs, enquiries — all measured against your goals. Your VME tracks what's working and quietly cuts what isn't, so the strategy gets sharper every month.

Social Media Management

Posting schedules, captions, engagement, replies, DMs. Your VME runs the day-to-day on Instagram, Facebook and LinkedIn so your channels stay alive without anyone at the club lifting a finger.

SyncSuite Support

Your VME helps your team get the most out of SyncSuite — managing leads, automating follow-ups, and turning website enquiries into real conversations with your membership team.

Consistent Communication

A single point of contact who knows your club inside out. Real-time updates, weekly check-ins, and a direct line whenever you need to brief something new or react to an opportunity.

Monthly Analytics & Reporting

A structured monthly review covering social analytics, paid ad performance, audience trends and campaign results — presented in plain English and ready to take to your board.

Why It Works

Built for golf clubs that want
real results.

A VME isn't a one-size-fits-all freelancer. They're a senior marketer who lives inside your club's strategy, every month of the year.

Strategy that adapts

When the membership window opens or a society slot needs filling, your VME pivots the plan in days — not quarters.

Full-funnel ownership

Organic, paid, email, CRM — all coordinated by one person who actually knows what each channel is doing.

Promotional expertise

Discounts, taster days, member-get-member — your VME advises on what to run, when, and how to make it land.

Quantifiable ROI

Every month you see exactly what was spent, what came back, and the next move — in numbers your board can read.

How It Works

From kickoff to first
report — in 30 days.

Discovery

A working session with your GM and key staff to map goals, audience, history and current marketing state.

Strategy Build

Your VME drafts a 90-day plan covering content, paid, email and CRM — signed off before anything goes live.

Execution

Content goes live, ads launch, the database wakes up. Weekly check-ins keep your team in the loop.

Monthly Review

A 60-minute meeting walking through the numbers, the wins, the misses, and what's planned for the next 30 days.

Your dedicated marketer.
Embedded in your club.

A marketing executive,
without the overhead.